We have been connecting great products and services to moms for the past 25 years! Moms make 85%-100% of the buying decisions for their kids, homes and selves. Advertise with us and let us help you to grow your mom audience.
Call Judy at 281-846-4403 for more information!
Who Do We Reach?
Our audience of active moms is a desired demographic for anyone with a business that has family friendly, kid targeted, mom specific products and services. We are great for home improvement, beauty, and health products or services too.
Did you know that Moms are the primary decision makers in the home?
- Moms make 85% of decisions about spending in a family
- 48% of moms spend 25-50% of household discretionary income on their kids
With a strong emphasis on mobile and social platforms
Here are the key types of media moms are most likely to consume:
- Social Media: Moms are heavily engaged with social platforms, using them for entertainment, information, and community building [1] [4]. On average, moms check social media 15 times a day [5].
- Smartphones: 86% of moms access the internet via their cell phones, making mobile-friendly content crucial [5]. They spend approximately four hours a day online, primarily through mobile devices [5].
- Parenting Apps and Digital Tools: AI-powered parenting tools, such as smart baby monitors and developmental tracking apps, are becoming mainstream [4].
- Online Parenting Classes: There’s a rising trend in on-demand, flexible learning options for parents, covering various topics from sleep training to managing tantrums [4].
- Digital Magazines: 65% of Millennial moms read magazines on their smartphones, with parenthood magazines being the most popular genre (64% readership) [1].
- Video Content: 83% of Millennial moms use video sharing sites, significantly more than their Gen X counterparts [1].
- Mobile Apps: 78% of Millennial moms use mobile apps regularly [1].
- Pinterest and Instagram: These platforms are particularly influential, with 67% of Millennial moms indicating that Pinterest has inspired them to make a purchase [1].
- Podcasts and Music Streaming Services: These platforms are becoming increasingly popular for integrating brand content into moms’ daily routines [5].
- Online Communities and Forums: Platforms like Peanut and Reddit are gaining popularity as moms seek safe spaces to connect and share parenting experiences [3].
This shift towards digital and social media consumption reflects the changing lifestyle of modern moms, who prioritize convenience, community, and mobile accessibility in their media choices.
Local Mommy Life has you covered
We are a digital format that ticks many of the boxes above. We are on Social Media – Facebook, Instagram and Pinterest. Moms find us on their smart phones, tablets and computers, with video content, a digital magazine format and we even have a newsletter that we send out weekly for moms to have the latest events and trends sent right to their inboxes.
We have all kinds of opportunities for businesses to connect with our moms, through sponsorships, ads and events.
Contact Judy at 281-846-4403 for more information on getting your business in front of our moms!
Secrets of Marketing to Moms Book
Find it on Amazon.